Malcolm Gladwell

There can be as much value in the blink of an eye as in months of rational analysis.

It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.

You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.

If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.

We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.

Truly successful decision making relies on a balance between deliberate and instinctive thinking.

It is the new and different that is always most vulnerable to market research

The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.

It would be interesting to find out what goes on in that moment when someone looks at you and comes to all sorts of conclusions.