BoJack F. Horseman is a fictional character and the titular protagonist of the eponymous American animated television series. He is voiced by Will Arnett and was created by Raphael Bob-Waksberg. Prior to the time the series takes place in, BoJack had starred in a fictional hit 1990s sitcom called Horsin' Around. After the show ended, BoJack struggled to find acting work, instead living off residuals from Horsin' Around's syndication.