Philip Crosby

You have to lead people gently toward what they already know is right.

Being convinced one knows the whole story is the surest way to fail.

We can spend our whole lives underachieving.

The great discoveries are usually obvious.

Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

Selecting the right person for the right job is the largest part of coaching.

Just being honest is not enough. The essential ingredient is executive integrity.

A rule to live by: I won't use anything I can't explain in five minutes.

Quality has to be caused, not controlled.

If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

Making a wrong decision is understandable. Refusing to search continually for learning is not.

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.

You don't have to be noisy to be effective.

Eliminating what is not wanted or needed is profitable in itself.

Successful people breed success.

Slowness to change usually means fear of the new.

Change should be a friend. It should happen by plan, not by accident.

In a true zero-defects approach, there are no unimportant items.