Morrow Mayo

Los Angeles, it should be understood, is not a mere city. On the contrary, it is, and has been since 1888, a commodity; something to be advertised and sold to the people of the United States like automobiles, cigarettes and mouth wash.

Here is an artificial city which has been pumped up under forced draught, inflated like a balloon, stuffed with rural humanity like a goose with corn...endeavoring to eat up this too rapid avalanche of anthropoids, the sunshine metropolis heaves and strains, sweats and becomes pop-eyed, like a young boa constrictor trying to swallow a goat. It has never imparted an urban character to its incoming population for the simple reason that it has never had any character to impart. On the other hand, the place has the manners, culture and general outlook of a huge country village.