Dr. Maxwell Maltz

Dr. Maxwell Maltz
Dr. Maxwell Maltz

Psycho-Cybernetics is a self-help book written by American writer Maxwell Maltz in 1960. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz. The book combines the cognitive behavioral technique of teaching an individual how to regulate self-concept, using theories developed by Prescott Lecky, with the cybernetics of Norbert Wiener and John von Neumann. The book defines the mind-body connection as the core in succeeding in attaining personal goals.

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